The industry booming pulls show economy
With the introduction of restricted purchase and other measures, the development pace of the automobile is slowing down, the after-market based on navigation, cushion, lubricants and other products is growing fast, the one hand it thanks to car ownership upgrade a few years ago, on the other hand, thanks to the mature of the owner to the car decorative aesthetic. By 2011, the automotive supplies market turnover hits a high record, and the scale of the industry exceeds 400 billion RMB in one fell swoop. In fact, the fast development of the automotive products market also fits with the automotive market blowout development trend of China’s automobile era, which also opened the exhibition resources prelude to battle. One-stop from south to north, three exhibitions are enthusiastic. Especially the north-south across two major automotive supplies exhibition time is close, which almost coincides; the spatial distance between regions does not affect the enthusiasm of the auto body parts products business exhibitors. In spring of each year, the industry giants go back and forth between Guangzhou and Beijing, never tired.
Automotive electronics enterprises lead dominant position
Auto accessory is a macro concept, specifically it can be divided into the product line of automotive electronics, electrical products, safety electronics, automotive beauty, cushion and so on, the automotive electronics market which account for the largest proportion of automotive supplies market has good momentum development, and now the industrial scale has been over one hundred billion RMB, and the annual growth rate in the market is more than 15%. Though the fittest survive in the brutal market environment compete with each other in the process, but there will be varying degrees upgrading whether it is in science and technology, or product quality, injecting impetus for industrial development, making effort develop forward to a higher level. It can be said that the automotive electronics industry is in a phase of rapid development, domestic and export have made a major breakthrough, especially Ouhua, Good Helper, Huayang as the leader in enterprise made leapfrog development.
Auto Body Parts
On the automotive supplies exhibition in Beijing, the electronics businesses occupy the leading position in the exhibition. From the number of exhibitors, car navigation, security electronic are significantly better than the Chinese body kits company, automotive beauty, car decoration; in view of quality of exhibitors, among special booth, automotive electronics manufacturers are more representative, from exhibitors situation organized in 2011, Ouhua, Lu Chang, General Iron automotive electronics manufacturers appeared with special equipment, which had automotive electronics industry characteristics.
Southern production north sale has fermented in the after-market
Whether automotive electronics, or car seat cushion, car beauty, car decoration, explosion-proof insulation film, the prosperity of the entire automotive supplies market has become an indisputable fact, but the Chinese government is placing increasing emphasis on the automotive supplies industry in recent years, actively promote the industrialization of automotive supplies. The two sessions this year also stressed that the government will gradually improve the automotive supplies industry regulations and standards, which provides orderly competitive environment for the development of the automotive products business. At the same time, the automotive products businesses are also trying to promote themselves through the exhibition pathway, and strive to break. Looking at the current market structure, the local automotive supplies business moving to the north is the development trend, the initial marketing of a business center can be one, but as the business force greater market marketing, the center will regionalization to better serve consumers.
www.auto-bodyparts.net is concentrated on SUBARU exterior auto body parts’ developing, producing, selling for almost 8 years, our items including bonnet, spoiler, side visor, front bumper guard, grille, roof luggage rack, door sill plate,strut bar, carpet and some accessories about SUBARU car.

The Same Is Lame: Your Automotive Marketing Sucks. Here’s What You Can Do About It.
“All car dealers are the same. They just want to rip you off. Used car dealers are the worst!”
We don’t believe this stereotypical statement – but many of your potential customers do.
Why shouldn’t they lump all car dealers in the same category? Most dealerships look, act, sound, and feel like all the others.
The biggest part of the problem is that most car dealers ADVERTISE the same. And that’s what your potential customers see first – your advertising.
If your advertising looks the same, people assume that everything else you do is the same too. And since all used car dealers are “out to rip us off,” you must not be any different.
Off course, this isn’t the case at your store.
So if you’re not like those stereotypical used car dealers, why advertise like them? Same is lame.
But the good news is you can fight back – with a vengeance!
These are the basic ingredients you’ll need to market smarter and make a bold and clear statement that you ARE NOT that stereotypical used car dealer.
1. Do The Opposite: One great way to get more than your fair share of the market is to take Earl Nightingale’s advice, “If you want to be successful, look at what everyone else is doing, and do the opposite.”
So why aren’t you trying to be different?
Most dealers all have similar backgrounds and experiences in the business. But the opportunity for success and the attention of your prospects is endless.
You must become a risk-taker. Status quo thinking and common sense action delivers status quo and common results. If you are seeking more than average results and success you need to do the opposite.
Doing what’s comfortable is safe for you – but boring for your customers. Boring is invisible and invisible means no sale.
2. Give Value First: At the beginning of every customer/dealer relationship there is a set of emotions like fear, distrust, uncertainty and lack of knowledge that exists and stands between you and the sale. Think of this as the Mighty Wall Of Mistrust.
In the car business it’s a higher and thicker wall than in any other business. Most dealers and sales people try to do a standing jump over the wall, only to miss it by a mile.
It’s foolish to try to jump the wall in a single bound. The smart thing to do is break the wall down from the bottom, brick by brick.
By providing your customers with valuable information you put yourself on the same side of the table as them. You become a trusted advisor instead of a sales person.
This allows you to chip away at the wall more quickly and ultimately overcome all the emotions that stand in the way of the sale.
3. Create An Irresistible Offer: While all of your competitors are screaming price or payment, service or selection, you must create a truly compelling, irresistible offer.
Analyze your dealership and find out what you do that your competitors don’t do (or don’t talk about) that delivers a high return on investment for your customers.
Focus on the value-added services your store provides. Do you offer a unique warranty or satisfaction guarantee? Do you include a maintenance package with your vehicles? Do you give free car washes to your customers on Thursdays?
This is not about pulling silly marketing stunts like pink gorillas on your roof or talking dogs in your commercials. This is about offering a truly unique and valuable experience and benefit to your customers that effectively removes you from the commodity pricing game.

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In fact, the electrostatic hit phenomenon is caused by static electricity. In dry air, it happens frequently. Risk of cardiovascular disease can cause auto-static. The generation of static response vehicles has two things: First, the human body itself is in contact with cars be roe the live, and contact with nature is necessary to disaccustom the same car. Dust in the air with friction between the metal sur visage and the body produces electricity, populace touch the car will have a disaccustom phenomenon.